How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 06:15
People
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
Raw recap & reactions: Royal chaos - Cageside Seats
Product
Good marketing is doing this well.
Place
Have you ever had sex with your female cousin? How did it start?
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Perception
Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Are Americans really as uneducated and ignorant as portrayed in the media?